At the end of each competitive season, a football club enters a state of transition. A design and digital firm may not have power over the playing part of the changeover, but it does put in a shift to imbibe that fresh whiff of energy that comes ahead of a new season. For us this included the creation of a new jersey for South United Football Club.
The idea behind the fresh outfit was to make the players appear bigger, more dominating and commanding on the field. This was kept in mind while selecting the shape of the shirt, which also included more curves along the edges. A pattern of angled straight lines was selected to compliment the overall shape of the jersey.