When the folks over at the Global Institute of Sports Business decided that aspirants looking for an admission in their sports management programme must be given a neat, little handbook they could flip through at will, we stepped up. The goal was to yield a booklet that would not look too much like a binder of a curriculum. It had to be clean, crisp and, most importantly, simple. It had to be handy. To obtain this, we worked with shades of blue and grey, starting with an extension of the colour palette. A simplistic layout was then formulated keeping in mind that it must remain flexible to make room for any changes and amendments that might come up in the future.